Starting from October 1, 2021, the official date of the opening of Expo 2020 Dubai, the Armenian pavilion in the Opportunity District welcomes visitors from all over the world who now have a chance to explore the country’s impressive history, culture and the tremendous potential. Fascinated by the original atmosphere, most visitors scrutinize the physical objects, exhibited in the pavilion. These historical artifacts, which have been selected with ultimate consideration, appear to be of special interest for the visitors, who readily download the Arloopa app and view the exhibits in the augmented reality. The Tree of Life, which is an absolutely exceptional hand-made construction of almost real-life dimensions, stands as a symbol of Armenia’s survival throughout centuries. On the glass wall in front of the tree the visitors can find holographic images of acclaimed Armenians, who had their contribution in all fields of science and art. The video content that appears on multiple spots throughout the pavilion unveils the country’s IT, agricultural, and business potential. The Ethnotech theme can be traced in the entire organization of the pavilion, creating an invisible link between the country’s rich historical heritage and technological achievements. Informative, appealing, and entertaining, the Armenian pavilion will keep its doors open for Expo visitors to provide an unforgettable experience.